Getting more Google reviews is a never-ending storyĬustomers want to read recent reviews, and they’re usually not interested in how your company performed last year, let alone several years ago. This way, you will be able to gain trust among potential customers, and they will be more eager to contact or visit your company. The conclusion coming from this report is clear – you have to make sure your Google profile has as many reviews as possible ( at least 10, to be exact) and that they are positive. Therefore, if your company doesn’t have online reviews or if negative reviews outweigh positive ones – you’re in dire straits, and likely, you lose customers every week. The same report stated that only 48% of consumers would consider using a business with fewer than 4 stars (and bear in mind that a star rating is a paramount review factor). 60% did so “always” or “regularly”: SourceĬustomers read reviews and draw conclusions: The importance of Google reviews in 2023Īccording to the Local Consumer Review Survey conducted in 2020 by BrightLocal 1, 87% of consumers read online reviews for local businesses.
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Try it for free: Company email Start free trial Monitor and reply to all your reviews from Google with one simple tool, even if your business has hundreds of locations. Manage all your Google reviews in one place With a GMB profile, you can locate your company on Google Maps and provide the necessary information, for example, concerning your exact location, prices, and opening hours.īut there’s more! Google enables you to collect customer reviews on your GMB profile, and believe us, they are the most important part of your profile. And this is where Google My Business ups your game. That’s particularly true when you think about all sorts of local businesses, such as shops, restaurants, and service points. The reason is rather obvious – customers search for businesses on Google all the time. If you run a brick-and-mortar business, you have to take care of your online presence on Google. and more, with an entertaining bonus at the end!.
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